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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Laszlo S***
Associate Professor
📍 Marketing
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University of Auckland
0
Total Citations
—
H-Index
30+
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Indigenous Business and Māori Entrepreneurship
Strategic Management and Competitive Advantage
Change Management and Organizational Agility
Negotiation
Conflict and Stakeholder Strategy
Project Management and Portfolio Governance
Human Resource Management and Talent Retention
Supply Chain Management and Logistics Networks
Product Development and Commercialization
Business Ethics and Responsible Leadership
Cross-Cultural Management and Global Leadership
Business-to-Business (B2B) Marketing and Sales
Organizational Behavior and Leadership Dynamics
Digital Marketing
Social Media and Analytics
Innovation Management and Technology Adoption
Pricing Strategies and Revenue Management
Brand Management and Brand Equity
Crisis Management and Organizational Resilience
Entrepreneurship
Startups and New Venture Creation
Operations Management and Process Lean Six Sigma
Knowledge Management and Organizational Learning
Tourism Management and Sustainable Hospitality
Digital Business Transformation and Platforms
Strategic Alliances and Joint Ventures
Retail Marketing and Omnichannel Strategy
Consumer Behavior and Decision-Making Processes
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 14 citations
Advancements in Indigenous Business and Māori Entrepreneurship: Contemporary Methods & Empirical Analysis
📖 Journal of Marketing