Dr. Catherine B***

Consumer Behavior and Decision-Making Processes Change Management and Organizational Agility Strategic Management and Competitive Advantage Supply Chain Management and Logistics Networks Project Management and Portfolio Governance Cross-Cultural Management and Global Leadership Innovation Management and Technology Adoption Tourism Management and Sustainable Hospitality Business Ethics and Responsible Leadership Entrepreneurship Startups and New Venture Creation Product Development and Commercialization Negotiation Conflict and Stakeholder Strategy Operations Management and Process Lean Six Sigma Digital Marketing Social Media and Analytics Organizational Behavior and Leadership Dynamics Retail Marketing and Omnichannel Strategy Knowledge Management and Organizational Learning Brand Management and Brand Equity Pricing Strategies and Revenue Management Human Resource Management and Talent Retention Strategic Alliances and Joint Ventures Digital Business Transformation and Platforms Indigenous Business and Māori Entrepreneurship Business-to-Business (B2B) Marketing and Sales Crisis Management and Organizational Resilience