β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Drew F***
Senior Lecturer
π Marketing
β’
University of Auckland
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Operations Management and Process Lean Six Sigma
Digital Marketing
Social Media and Analytics
Supply Chain Management and Logistics Networks
Cross-Cultural Management and Global Leadership
Tourism Management and Sustainable Hospitality
Organizational Behavior and Leadership Dynamics
Project Management and Portfolio Governance
Entrepreneurship
Startups and New Venture Creation
Strategic Alliances and Joint Ventures
Crisis Management and Organizational Resilience
Strategic Management and Competitive Advantage
Pricing Strategies and Revenue Management
Consumer Behavior and Decision-Making Processes
Retail Marketing and Omnichannel Strategy
Brand Management and Brand Equity
Digital Business Transformation and Platforms
Product Development and Commercialization
Business-to-Business (B2B) Marketing and Sales
Negotiation
Conflict and Stakeholder Strategy
Change Management and Organizational Agility
Indigenous Business and MΔori Entrepreneurship
Human Resource Management and Talent Retention
Innovation Management and Technology Adoption
Business Ethics and Responsible Leadership
Knowledge Management and Organizational Learning
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Operations Management and Process Lean Six Sigma: Contemporary Methods & Empirical Analysis
π Journal of Marketing