✓
🟢
Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Steven H***
Associate Professor
📍 Advertising & Public Relations
•
The University of Alabama
597
Total Citations
12
H-Index
39
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Real Time
Targets Families
Emerging Formats
Biometric Methods
Persuasion Theory
Community Parents
Aim is Consistent
Equip Individuals
Attention Tracking
Kellogg Foundation
Marketplace Content
National Institutes
Campaign Management
Influencer Marketing
Embedded Advertising
Advertising Strategy
Across These Settings
Digital Media Literacy
Interactive Advertising
Conceptual Tools Needed
Adaptive Media Consumers
Holiday Regularly Teaches
Facial Expression Analysis
Elementary School Children
National Science Foundation
He Engages Audiences Ranging
Blending Communication Theory
Holiday Advances Understanding
Steven Holiday Studies Advertising
Responsible Communication Practices
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 29 citations
Advancements in Real Time: Contemporary Methods & Empirical Analysis
📖 Journal of Advertising & Public Relations
👥 Other Supervisors in Advertising & Public Relations
Karla G***
Professor • Advertising & Public Relations
Hyoungkoo K***
Professor • Advertising & Public Relations
Laura L***
Associate Professor, Initiative Director (Internal Communication and Engagement) • Advertising & Public Relations
Kenon B***
Professor, Director of the Institute for Communication and Information Research • Advertising & Public Relations