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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Hyoungkoo K***
Professor
📍 Advertising & Public Relations
•
The University of Alabama
1,290
Total Citations
13
H-Index
47
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
He Seeks
Digital Age
Social Media
Across Levels
Technology Use
Meaning Making
Meaning Relate
Decision Making
Emerging Adults
Research Agenda
Central Emphasis
Cultural Context
Public Relations
Adaptive Leaders
Digital Platforms
Become Reflective
Persuasive Content
Graduate Curricula
Encourage Students
Persuasive Messages
Psychological Needs
Thoughtfully Engage
Question Assumptions
Persuasive Practices
He Prepares Students
Good Life Perspectives
Communication Research
Complex Media Settings
Individual Differences
Strategic Communication
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 64 citations
Advancements in He Seeks: Contemporary Methods & Empirical Analysis
📖 Journal of Advertising & Public Relations
👥 Other Supervisors in Advertising & Public Relations
Karla G***
Professor • Advertising & Public Relations
Laura L***
Associate Professor, Initiative Director (Internal Communication and Engagement) • Advertising & Public Relations
Kenon B***
Professor, Director of the Institute for Communication and Information Research • Advertising & Public Relations
Dongjae (Jay) L***
Assistant Professor • Advertising & Public Relations