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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Dongjae (Jay) L***
Assistant Professor
📍 Advertising & Public Relations
•
The University of Alabama
1,149
Total Citations
7
H-Index
16
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
He is
Both Psychology
He Helps Brands
Culturally Aware
Persuasive Messages
Socially Meaningful
Effective Campaigns
Real Human Attitudes
Methodological Rigor
He Prepares Students
Strong Understanding
Connect Meaningfully
Advertising Education
Psychological Factors
Evidence-based Strategy
Resonates Authentically
Drives Measurable Impact
Forward-Thinking Approach
Through Hands-on Projects
Blend Creative Storytelling
Imaginative Problem-Solving
Shape Consumer Decision-Making
Grounding Advertising Practice
Enter the Advertising Industry
Communicate Sustainability Goals
Organizations Build Communication
Interested on Advertising Literacy
Encourage Environmentally Responsible Behaviors
Lim Focuses on Strategic Thinking
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 57 citations
Advancements in He is: Contemporary Methods & Empirical Analysis
📖 Journal of Advertising & Public Relations
👥 Other Supervisors in Advertising & Public Relations
Karla G***
Professor • Advertising & Public Relations
Hyoungkoo K***
Professor • Advertising & Public Relations
Laura L***
Associate Professor, Initiative Director (Internal Communication and Engagement) • Advertising & Public Relations
Kenon B***
Professor, Director of the Institute for Communication and Information Research • Advertising & Public Relations