β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Brad J***
Professor
π Waikato Management School
β’
University of Waikato
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Entrepreneurship
Startups and New Venture Creation
Cross-Cultural Management and Global Leadership
Strategic Management and Competitive Advantage
Indigenous Business and MΔori Entrepreneurship
Human Resource Management and Talent Retention
Negotiation
Conflict and Stakeholder Strategy
Change Management and Organizational Agility
Business Ethics and Responsible Leadership
Digital Business Transformation and Platforms
Pricing Strategies and Revenue Management
Tourism Management and Sustainable Hospitality
Project Management and Portfolio Governance
Retail Marketing and Omnichannel Strategy
Operations Management and Process Lean Six Sigma
Innovation Management and Technology Adoption
Consumer Behavior and Decision-Making Processes
Digital Marketing
Social Media and Analytics
Brand Management and Brand Equity
Product Development and Commercialization
Supply Chain Management and Logistics Networks
Business-to-Business (B2B) Marketing and Sales
Crisis Management and Organizational Resilience
Knowledge Management and Organizational Learning
Organizational Behavior and Leadership Dynamics
Strategic Alliances and Joint Ventures
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Entrepreneurship: Contemporary Methods & Empirical Analysis
π Journal of Waikato Management School