Dr. Amanda W***

Brand Management and Brand Equity Human Resource Management and Talent Retention Negotiation Conflict and Stakeholder Strategy Strategic Management and Competitive Advantage Operations Management and Process Lean Six Sigma Digital Marketing Social Media and Analytics Knowledge Management and Organizational Learning Digital Business Transformation and Platforms Entrepreneurship Startups and New Venture Creation Cross-Cultural Management and Global Leadership Crisis Management and Organizational Resilience Pricing Strategies and Revenue Management Change Management and Organizational Agility Product Development and Commercialization Innovation Management and Technology Adoption Tourism Management and Sustainable Hospitality Consumer Behavior and Decision-Making Processes Business Ethics and Responsible Leadership Retail Marketing and Omnichannel Strategy Strategic Alliances and Joint Ventures Business-to-Business (B2B) Marketing and Sales Supply Chain Management and Logistics Networks Project Management and Portfolio Governance Organizational Behavior and Leadership Dynamics Indigenous Business and Māori Entrepreneurship