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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Ao (Ollie) Z***
Lecturer
📍 Waikato Management School
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University of Waikato
0
Total Citations
—
H-Index
30+
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Retail Marketing and Omnichannel Strategy
Indigenous Business and Māori Entrepreneurship
Business Ethics and Responsible Leadership
Business-to-Business (B2B) Marketing and Sales
Consumer Behavior and Decision-Making Processes
Cross-Cultural Management and Global Leadership
Strategic Alliances and Joint Ventures
Entrepreneurship
Startups and New Venture Creation
Negotiation
Conflict and Stakeholder Strategy
Product Development and Commercialization
Project Management and Portfolio Governance
Digital Business Transformation and Platforms
Tourism Management and Sustainable Hospitality
Brand Management and Brand Equity
Pricing Strategies and Revenue Management
Strategic Management and Competitive Advantage
Digital Marketing
Social Media and Analytics
Supply Chain Management and Logistics Networks
Organizational Behavior and Leadership Dynamics
Knowledge Management and Organizational Learning
Change Management and Organizational Agility
Innovation Management and Technology Adoption
Human Resource Management and Talent Retention
Operations Management and Process Lean Six Sigma
Crisis Management and Organizational Resilience
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 14 citations
Advancements in Retail Marketing and Omnichannel Strategy: Contemporary Methods & Empirical Analysis
📖 Journal of Waikato Management School