β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Carmelita G***
Lecturer
π Management & Intl Business
β’
University of Auckland
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Project Management and Portfolio Governance
Digital Marketing
Social Media and Analytics
Innovation Management and Technology Adoption
Cross-Cultural Management and Global Leadership
Brand Management and Brand Equity
Entrepreneurship
Startups and New Venture Creation
Tourism Management and Sustainable Hospitality
Supply Chain Management and Logistics Networks
Organizational Behavior and Leadership Dynamics
Business Ethics and Responsible Leadership
Knowledge Management and Organizational Learning
Consumer Behavior and Decision-Making Processes
Negotiation
Conflict and Stakeholder Strategy
Retail Marketing and Omnichannel Strategy
Pricing Strategies and Revenue Management
Product Development and Commercialization
Operations Management and Process Lean Six Sigma
Business-to-Business (B2B) Marketing and Sales
Indigenous Business and MΔori Entrepreneurship
Human Resource Management and Talent Retention
Change Management and Organizational Agility
Strategic Alliances and Joint Ventures
Digital Business Transformation and Platforms
Strategic Management and Competitive Advantage
Crisis Management and Organizational Resilience
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Project Management and Portfolio Governance: Contemporary Methods & Empirical Analysis
π Journal of Management & Intl Business