Dr. Barbara P***

Retail Marketing and Omnichannel Strategy Negotiation Conflict and Stakeholder Strategy Human Resource Management and Talent Retention Strategic Management and Competitive Advantage Business-to-Business (B2B) Marketing and Sales Tourism Management and Sustainable Hospitality Consumer Behavior and Decision-Making Processes Entrepreneurship Startups and New Venture Creation Product Development and Commercialization Pricing Strategies and Revenue Management Innovation Management and Technology Adoption Operations Management and Process Lean Six Sigma Cross-Cultural Management and Global Leadership Crisis Management and Organizational Resilience Supply Chain Management and Logistics Networks Digital Business Transformation and Platforms Business Ethics and Responsible Leadership Organizational Behavior and Leadership Dynamics Digital Marketing Social Media and Analytics Knowledge Management and Organizational Learning Indigenous Business and Māori Entrepreneurship Project Management and Portfolio Governance Change Management and Organizational Agility Brand Management and Brand Equity Strategic Alliances and Joint Ventures