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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Mayowa A***
Lecturer
📍 Property
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University of Auckland
0
Total Citations
—
H-Index
30+
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Indigenous Business and Māori Entrepreneurship
Business-to-Business (B2B) Marketing and Sales
Cross-Cultural Management and Global Leadership
Strategic Alliances and Joint Ventures
Change Management and Organizational Agility
Negotiation
Conflict and Stakeholder Strategy
Human Resource Management and Talent Retention
Business Ethics and Responsible Leadership
Consumer Behavior and Decision-Making Processes
Retail Marketing and Omnichannel Strategy
Knowledge Management and Organizational Learning
Digital Marketing
Social Media and Analytics
Supply Chain Management and Logistics Networks
Strategic Management and Competitive Advantage
Product Development and Commercialization
Entrepreneurship
Startups and New Venture Creation
Organizational Behavior and Leadership Dynamics
Tourism Management and Sustainable Hospitality
Digital Business Transformation and Platforms
Crisis Management and Organizational Resilience
Brand Management and Brand Equity
Project Management and Portfolio Governance
Innovation Management and Technology Adoption
Pricing Strategies and Revenue Management
Operations Management and Process Lean Six Sigma
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 14 citations
Advancements in Indigenous Business and Māori Entrepreneurship: Contemporary Methods & Empirical Analysis
📖 Journal of Property