β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Edward Y***
Associate Professor
π Property
β’
University of Auckland
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Consumer Behavior and Decision-Making Processes
Crisis Management and Organizational Resilience
Product Development and Commercialization
Project Management and Portfolio Governance
Change Management and Organizational Agility
Human Resource Management and Talent Retention
Retail Marketing and Omnichannel Strategy
Strategic Management and Competitive Advantage
Digital Business Transformation and Platforms
Business Ethics and Responsible Leadership
Tourism Management and Sustainable Hospitality
Indigenous Business and MΔori Entrepreneurship
Business-to-Business (B2B) Marketing and Sales
Organizational Behavior and Leadership Dynamics
Pricing Strategies and Revenue Management
Knowledge Management and Organizational Learning
Digital Marketing
Social Media and Analytics
Strategic Alliances and Joint Ventures
Negotiation
Conflict and Stakeholder Strategy
Supply Chain Management and Logistics Networks
Cross-Cultural Management and Global Leadership
Brand Management and Brand Equity
Entrepreneurship
Startups and New Venture Creation
Innovation Management and Technology Adoption
Operations Management and Process Lean Six Sigma
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Consumer Behavior and Decision-Making Processes: Contemporary Methods & Empirical Analysis
π Journal of Property