β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Bodo L***
Professor
π School of Management and Marketing
β’
Massey University
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Medical And Health Sciences
Commerce
Management
Tourism And Services
Public Health and Health Services
Banking
Finance and Investment
Marketing
Maori Health
Marketing Communications
Marketing Measurement
Marketing Research Methodology
Business-to-Business (B2B) Marketing and Sales
Tourism Management and Sustainable Hospitality
Organizational Behavior and Leadership Dynamics
Business Ethics and Responsible Leadership
Operations Management and Process Lean Six Sigma
Indigenous Business and MΔori Entrepreneurship
Change Management and Organizational Agility
Entrepreneurship
Startups and New Venture Creation
Cross-Cultural Management and Global Leadership
Brand Management and Brand Equity
Human Resource Management and Talent Retention
Innovation Management and Technology Adoption
Consumer Behavior and Decision-Making Processes
Supply Chain Management and Logistics Networks
Negotiation
Conflict and Stakeholder Strategy
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Medical And Health Sciences: Contemporary Methods & Empirical Analysis
π Journal of School of Management and Marketing