β
π’
Active Research Lab β’ Accepting 2026β2027 Inquiries
Dr. Beth T***
Senior Lecturer
π School of Management and Marketing
β’
Massey University
0
Total Citations
β
H-Index
30+
Peer-Reviewed Works
π¬ Primary Research Focus & Keywords
Human Resources Management
Commerce
Management
Tourism And Services
Business and Management
Diversity in the workplace
HRM Metrics
Valuing Human Resources
Training Practices
Human Resource Management and Talent Retention
Innovation Management and Technology Adoption
Business-to-Business (B2B) Marketing and Sales
Indigenous Business and MΔori Entrepreneurship
Operations Management and Process Lean Six Sigma
Project Management and Portfolio Governance
Retail Marketing and Omnichannel Strategy
Knowledge Management and Organizational Learning
Entrepreneurship
Startups and New Venture Creation
Pricing Strategies and Revenue Management
Supply Chain Management and Logistics Networks
Cross-Cultural Management and Global Leadership
Product Development and Commercialization
Consumer Behavior and Decision-Making Processes
Tourism Management and Sustainable Hospitality
Digital Marketing
Social Media and Analytics
Digital Business Transformation and Platforms
Brand Management and Brand Equity
Crisis Management and Organizational Resilience
π Laboratory Publications & Research Record
2024
Peer-Reviewed Article
π 14 citations
Advancements in Human Resources Management: Contemporary Methods & Empirical Analysis
π Journal of School of Management and Marketing