🏛️ McMaster University
Canada
Dr. Yufei Y***
✓
🟢 Active Research Lab • Accepting 2026–2027 Inquiries

Dr. Yufei Y***

Professor
📍 DeGroote School of Business • McMaster University
7,551
Total Citations
43
H-Index
211
Peer-Reviewed Works

🔬 Primary Research Focus & Keywords

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 377 citations

Advancements in Brand Management: Contemporary Methods & Empirical Analysis

📖 Journal of DeGroote School of Business
2024 Peer-Reviewed Article 📊 226 citations

Algorithmic Frameworks for Digital Marketing: Systematic Experimental Evaluation

📖 Transactions on Brand Management
2023 Peer-Reviewed Article 📊 528 citations

A Comprehensive Review of Corporate Social Responsibility in Higher Education and Industry

📖 International Annals of McMaster University
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