✓
🟢
Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Yufei Y***
Professor
📍 DeGroote School of Business
•
McMaster University
7,551
Total Citations
43
H-Index
211
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Brand Management
Digital Marketing
Corporate Social Responsibility
Managerial Accounting
Entrepreneurship
Risk Management
Supply Chain Management
Financial Accounting
Decision Sciences
Corporate Governance
Venture Capital
Financial Markets
Consumer Behavior
Asset Pricing
Change Management
Organizational Behavior
Sustainability Management
Project Management
Marketing Strategy
International Business
Business Analytics
Human Resource Management
Leadership Studies
Innovation Management
Corporate Finance
Business Ethics
Investment Analysis
Business Administration
Strategic Management
Gestion
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 377 citations
Advancements in Brand Management: Contemporary Methods & Empirical Analysis
📖 Journal of DeGroote School of Business