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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Benson H***
Professor
📍 DeGroote School of Business
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McMaster University
12,685
Total Citations
39
H-Index
199
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Brand Management
Business Ethics
Sustainability Management
Human Resource Management
Corporate Governance
Leadership Studies
Consumer Behavior
Business Analytics
Entrepreneurship
Managerial Accounting
Project Management
Decision Sciences
Financial Accounting
Asset Pricing
Digital Marketing
Change Management
Financial Markets
Innovation Management
Supply Chain Management
Corporate Social Responsibility
International Business
Organizational Behavior
Strategic Management
Operations Management
Marketing Strategy
Corporate Finance
Risk Management
Investment Analysis
Venture Capital
Gestion
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 634 citations
Advancements in Brand Management: Contemporary Methods & Empirical Analysis
📖 Journal of DeGroote School of Business