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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. J. Brock S***
Professor
📍 Peter B. Gustavson School of Business
•
University of Victoria
8,988
Total Citations
23
H-Index
61
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Marketing strategy
new venture marketing
entrepreneurship
market research
tourism
management
organizational behaviour
marketing
operations management
supply chain management
business analytics
strategy
Business Administration
Consumer Behavior
Corporate Social Responsibility
Decision Sciences
Leadership Studies
Sustainability Management
Asset Pricing
Financial Markets
Brand Management
Risk Management
Corporate Finance
Strategic Management
Digital Marketing
Venture Capital
Change Management
Organizational Behavior
Financial Accounting
Investment Analysis
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 449 citations
Advancements in Marketing strategy: Contemporary Methods & Empirical Analysis
📖 Journal of Peter B. Gustavson School of Business
👥 Other Supervisors in Peter B. Gustavson School of Business
Roy S***
Professor; Francis G. Winspear Chair • Peter B. Gustavson School of Business
Jan K***
Professor • Peter B. Gustavson School of Business
Jie Z***
Professor; Associate Dean, Faculty Development • Peter B. Gustavson School of Business
Mark C***
Professor; Academic Director, Custom MBA program • Peter B. Gustavson School of Business