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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Mark C***
Professor; Academic Director, Custom MBA program
📍 Peter B. Gustavson School of Business
•
University of Victoria
3,776
Total Citations
19
H-Index
33
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Customer service
sports coaching in the business context
management
organizational behaviour
marketing
operations management
supply chain management
business analytics
strategy
Risk Management
Marketing Strategy
Investment Analysis
Financial Accounting
Strategic Management
Digital Marketing
Financial Markets
Decision Sciences
Managerial Accounting
Consumer Behavior
Corporate Finance
Corporate Social Responsibility
Leadership Studies
Asset Pricing
Brand Management
Organizational Behavior
Venture Capital
Sustainability Management
Change Management
Business Administration
Gestion
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 188 citations
Advancements in Customer service: Contemporary Methods & Empirical Analysis
📖 Journal of Peter B. Gustavson School of Business
👥 Other Supervisors in Peter B. Gustavson School of Business
Roy S***
Professor; Francis G. Winspear Chair • Peter B. Gustavson School of Business
Jan K***
Professor • Peter B. Gustavson School of Business
J. Brock S***
Professor • Peter B. Gustavson School of Business
Jie Z***
Professor; Associate Dean, Faculty Development • Peter B. Gustavson School of Business