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Universities Open Search Directory ➔
🏛️ Flinders University
Adelaide, Australia
Dr. Ruth R***
✓
🟢 Active Research Lab • Accepting 2026–2027 Inquiries

Dr. Ruth R***

Professor
📍 College of Business • Flinders University
2,877
Total Citations
29
H-Index
227
Peer-Reviewed Works

🔬 Primary Research Focus & Keywords

Consumer Behavior Decision Making and Neuromarketing Brand Management Brand Equity and Customer Loyalty Knowledge Management Organizational Learning and Agility Retail Strategy Omnichannel Commerce and Merchandising Human Resource Management Talent Acquisition and Retention

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 143 citations

Advancements in Consumer Behavior: Contemporary Methods & Empirical Analysis

📖 Journal of College of Business
2024 Peer-Reviewed Article 📊 86 citations

Algorithmic Frameworks for Decision Making and Neuromarketing: Systematic Experimental Evaluation

📖 Transactions on Consumer Behavior
2023 Peer-Reviewed Article 📊 201 citations

A Comprehensive Review of Brand Management in Higher Education and Industry

📖 International Annals of Flinders University
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