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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Deepa P***
Associate Professor
📍 Management and Marketing
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Northeastern Illinois University
0
Total Citations
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H-Index
30+
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Tianyu Zhao
Patricia Moy
Brand Management
Product Placement
Price Discounting
Hemant Patwardhan
Consumer Marketing
Oxford Bibliographies
Informs Marketing Science
Perceptions about Product Placement
Strategic Management
Human Resource Management
Omnichannel Retail Management
Social Media Marketing Analytics
Healthcare Operations Management
Crisis Management and Communication
Customer Relationship Management Crm
Brand Equity and Digital Advertising
Operations and Supply Chain Management
Product Innovation and Design Thinking
Marketing Strategy and Consumer Behavior
Inventory Theory and Logistics Management
Financial Management and Corporate Finance
Negotiation Dynamics and Conflict Management
Information Systems and Technology Management
Pricing Strategy and Dynamic Revenue Management
Digital Transformation
Platform Business Models
Supply Chain Optimization
Corporate Venture Capital
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 14 citations
Advancements in Tianyu Zhao: Contemporary Methods & Empirical Analysis
📖 Journal of Management and Marketing