Dr. Alexandra A***

Retail Marketing and Omnichannel Strategy Knowledge Management and Organizational Learning Human Resource Management and Talent Retention Crisis Management and Organizational Resilience Digital Marketing Social Media and Analytics Business-to-Business (B2B) Marketing and Sales Innovation Management and Technology Adoption Business Ethics and Responsible Leadership Operations Management and Process Lean Six Sigma Entrepreneurship Startups and New Venture Creation Pricing Strategies and Revenue Management Project Management and Portfolio Governance Consumer Behavior and Decision-Making Processes Tourism Management and Sustainable Hospitality Strategic Alliances and Joint Ventures Change Management and Organizational Agility Supply Chain Management and Logistics Networks Product Development and Commercialization Indigenous Business and Māori Entrepreneurship Brand Management and Brand Equity Negotiation Conflict and Stakeholder Strategy Cross-Cultural Management and Global Leadership Strategic Management and Competitive Advantage Organizational Behavior and Leadership Dynamics Digital Business Transformation and Platforms