🏛️ York University
Canada
Dr. Russell W. B***
✓
🟢 Active Research Lab • Accepting 2026–2027 Inquiries

Dr. Russell W. B***

Professor of Marketing
📍 Schulich School of Business • York University
51,169
Total Citations
90
H-Index
589
Peer-Reviewed Works

🔬 Primary Research Focus & Keywords

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 2,558 citations

Advancements in Advertising and Promotion: Contemporary Methods & Empirical Analysis

📖 Journal of Schulich School of Business
2024 Peer-Reviewed Article 📊 1,535 citations

Algorithmic Frameworks for Branding: Systematic Experimental Evaluation

📖 Transactions on Advertising and Promotion
2023 Peer-Reviewed Article 📊 3,581 citations

A Comprehensive Review of Consumer Behavior in Higher Education and Industry

📖 International Annals of York University
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