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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Russell W. B***
Professor of Marketing
📍 Schulich School of Business
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York University
51,169
Total Citations
90
H-Index
589
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Advertising and Promotion
Branding
Consumer Behavior
Consumer Culture Theory
Globalism
Market System Dynamics
Marketing Research
Qualitative Methods
management
organizational behaviour
marketing
operations management
supply chain management
business analytics
strategy
Organizational Behavior
Business Administration
Financial Accounting
Corporate Finance
Change Management
Digital Marketing
Managerial Accounting
Investment Analysis
Marketing Strategy
Risk Management
Decision Sciences
Strategic Management
Brand Management
Leadership Studies
Sustainability Management
Venture Capital
Asset Pricing
Corporate Social Responsibility
Financial Markets
Gestion
Administration des Affaires et Finance
Innovation Management
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 2,558 citations
Advancements in Advertising and Promotion: Contemporary Methods & Empirical Analysis
📖 Journal of Schulich School of Business