🏛️ Thompson Rivers University
Canada
Dr. Che-Hui (Eric) L***
✓
🟢 Active Research Lab • Accepting 2026–2027 Inquiries

Dr. Che-Hui (Eric) L***

Professor
📍 Marketing • Thompson Rivers University
2,958
Total Citations
13
H-Index
33
Peer-Reviewed Works

🔬 Primary Research Focus & Keywords

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 147 citations

Advancements in Innovation Management: Contemporary Methods & Empirical Analysis

📖 Journal of Marketing
2024 Peer-Reviewed Article 📊 88 citations

Algorithmic Frameworks for Digital Marketing: Systematic Experimental Evaluation

📖 Transactions on Innovation Management
2023 Peer-Reviewed Article 📊 207 citations

A Comprehensive Review of Decision Sciences in Higher Education and Industry

📖 International Annals of Thompson Rivers University
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