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Active Research Lab • Accepting 2026–2027 Inquiries
Dr. Che-Hui (Eric) L***
Professor
📍 Marketing
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Thompson Rivers University
2,958
Total Citations
13
H-Index
33
Peer-Reviewed Works
🔬 Primary Research Focus & Keywords
Innovation Management
Digital Marketing
Decision Sciences
Organizational Behavior
Leadership Studies
Strategic Management
Business Administration
Human Resource Management
Business Analytics
Financial Accounting
Operations Management
Investment Analysis
Corporate Governance
Supply Chain Management
Risk Management
Managerial Accounting
Corporate Finance
Business Ethics
Venture Capital
Change Management
Consumer Behavior
Project Management
International Business
Marketing Strategy
Sustainability Management
Corporate Social Responsibility
Brand Management
Asset Pricing
Financial Markets
Gestion
📚 Laboratory Publications & Research Record
2024
Peer-Reviewed Article
📊 147 citations
Advancements in Innovation Management: Contemporary Methods & Empirical Analysis
📖 Journal of Marketing