🔬 Primary Research Focus & Keywords

Marketing Consumer behaviour Marketing research methodology Social marketing Sustainable Architecture & Urban Design Construction Management & Project Delivery

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 109 citations

Advancements in Marketing: Contemporary Methods & Empirical Analysis

📖 Journal of School of Business

2024 Peer-Reviewed Article 📊 65 citations

Algorithmic Frameworks for Consumer behaviour: Systematic Experimental Evaluation

📖 Transactions on Marketing

2023 Peer-Reviewed Article 📊 153 citations

A Comprehensive Review of Marketing research methodology in Higher Education and Industry

📖 International Annals of University of Wollongong

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👥 Other Supervisors in School of Business

Thomas L***

Lecturer / Research Fellow • School of Business

📊 17,176 citations • h-index 57

John R***

Professor • School of Business

📊 12,907 citations • h-index 45

Mario F***

Professor • School of Business

📊 3,743 citations • h-index 32

Paul G***

Senior Professor • School of Business

📊 3,374 citations • h-index 27