🔬 Primary Research Focus & Keywords

Social Networking Sustainable Marketing Organizational Behavior & Strategic Management Consumer Behavior Branding & Digital Marketing Entrepreneurship Innovation Ecosystems & Venture Creation

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 111 citations

Advancements in Social Networking: Contemporary Methods & Empirical Analysis

📖 Journal of Malaysia School of Business

2024 Peer-Reviewed Article 📊 66 citations

Algorithmic Frameworks for Sustainable Marketing: Systematic Experimental Evaluation

📖 Transactions on Social Networking

2023 Peer-Reviewed Article 📊 155 citations

A Comprehensive Review of Organizational Behavior & Strategic Management in Higher Education and Industry

📖 International Annals of Monash University

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👥 Other Supervisors in Malaysia School of Business

Manjeevan Singh S***

Associate Professor • Malaysia School of Business

📊 2,595 citations • h-index 25

Kazeem Alasinrin B***

Lecturer • Malaysia School of Business

📊 1,267 citations • h-index 8

Ridoan K***

Senior Lecturer • Malaysia School of Business

📊 685 citations • h-index 12

Edwin L***

Associate Professor • Malaysia School of Business

📊 674 citations • h-index 11