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Universities Open Search Directory ➔
🏛️ Griffith University
Brisbane, Australia
Dr. Debra G***
✓
🟢 Active Research Lab • Accepting 2026–2027 Inquiries

Dr. Debra G***

Professor
📍 Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management • Griffith University
6,077
Total Citations
44
H-Index
120
Peer-Reviewed Works

🔬 Primary Research Focus & Keywords

Customer Service Quality and Loyalty Marketing and Advertising Strategies Franchising Strategies and Performance Consumer Retail Behavior Studies advances scholarship in Customer Service Quality Loyalty Consumer Behavior in Brand Consumption Identification Marketing Advertising Strategies

📚 Laboratory Publications & Research Record

2024 Peer-Reviewed Article 📊 303 citations

Advancements in Customer Service Quality and Loyalty: Contemporary Methods & Empirical Analysis

📖 Journal of Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management
2024 Peer-Reviewed Article 📊 182 citations

Algorithmic Frameworks for Marketing and Advertising Strategies: Systematic Experimental Evaluation

📖 Transactions on Customer Service Quality and Loyalty
2023 Peer-Reviewed Article 📊 425 citations

A Comprehensive Review of Franchising Strategies and Performance in Higher Education and Industry

📖 International Annals of Griffith University
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👥 Other Supervisors in Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management

Lennert J V***
Lennert J V***
Distinguished Professor • Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management
📊 56,804 citations • h-index 58
 Andrew C. W***
Andrew C. W***
Distinguished Professor • Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management
📊 10,514 citations • h-index 54
 Mary Njeri W***
Mary Njeri W***
Professor • Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management
📊 8,567 citations • h-index 13
 Scott K. W***
Scott K. W***
Professor • Department of Business Strategy and Innovation / Department of Tourism, Sport and Hotel Management
📊 5,605 citations • h-index 40